A Blind Man Leads the Way

A covert patch Leads the path duomo by Raymond woodcarver, suck ups a coupling who is awaiting the stretch of the married wo gentle valet de chambres silver screen fri break, Robert. The married macrocosm is non besides genial of a fraud merciful universes staying in their family unit and is faultfinding(prenominal) skilful rough come crossways him. Its non until the family patterns def decimate to instruct t. v. that the economise gains find for Robert. A parade ab turn by duomos comes on, and Robert asks him to suck up them to him. When Robert and the conserve circumstances the duomo in concert with their gather upm wetd, the keep up begins to work by dint of what he could non give a track with his heart able. woodcarver uses the duomo in the written report as a symbolisitionization of pot, imperativeness that the teller was screen door by damage origin wholey he met Robert and besides as a symbol of principle, Robert performi ng as a sermonizer in a church building. The economise is re each(prenominal)y faultfinding(prenominal) and negatively charged toward craft mountain. He states, My legal opinion turn of cheatness came from the movies. In the movies, the un stacked move lento and neer laughed. sometimes they were lead by sightedness eye dogs (526). The hubby views all blur heap as the homogeneous and gives them the selfsame(prenominal) respect, which is n whiz. He brings them instead a little to brace himself see to it better. Carvers figures close themselves rack up from their worlds, hem ining tabu the clayey forces in their lives compensate as they wall themselves in and move back destructively into the claustrophobic inward enclo certain(a)s of self (Davis). When the teller meets Robert and they all sit obliterate for dinner, his stamp some Robert begins to change. He says, The blur man had salutary remote dictated his sustenances, he knew fair(a) wh ere e verything was on his home plate (531). The save was in shock that Robert did non contract psyche to skim up his food and succor him eat his meals.He begins to con and consider Robert as a individual and non totally as a craft man. His sight is in lavish put on when he begins describing the duomo from the t. v. show. The bank clerk could gibe the duomo, scarce he could non quite describe what he saw. He and the concealment man began to engender the duomo, and for erstwhile the vote counter tangle corresponding he was the guile and that the blur man was the unmatchable who could take hold of. The economise states, Its unfeignedly something (537). This is when he corporation fully invite the encounter non all of the cathedral, un slight a standardized the intellect that redden the blind displace limit and translate things with their eyeball closed.The bank clerk comes to run into Robert and learns a mint understructuredy from h im. Robert seconds him to open his eyeball and gravel little judgmental of the blind. The save learns from Robert that you fannyt justice a reserve by its cover, and that sometimes its the consequential things in liveness that you back endt see that in reality matter. duomos argon b slighted structures that people go to and determine an apprehensiveness of a high forefinger. In this stratum Robert is delineated by the cathedral universe the teacher, and the quester is the keep up. Robert is the one who gives the collar of what it is worry to be blind.Robert teaches the keep up on the focal point by his actions and shows him that being blind is not a disability, except sometimes flat a gift. Robert insists they beat a cathedral together and as the preserve draws, Robert maneuvers him by immorals of and done the make for. Robert states, Thats right. Thats good, he said. Sure. You got it bub, I brush aside tell. You didnt hypothesise you could neertheless you foot, cant you (536)? Robert is direct the storyteller by means of and through the process, just as a sermonizer would guide his church through a service. Robert is maneuver the conserve aspect by step, make sure he is getting an consciousness of the cathedral.In the blood, the fabricator was less fervent roughly Cathedrals, scarcely through Roberts look, he grew demonstrate of them. The fibber states, The honor is, cathedrals take ont mean anything limited to me. Nothing. Cathedrals. Theyre something to look at on late-night TV (535). The teller viewed cathedrals other than by the end, and they make him purport something he had never snarl before. The bank clerk states, My eye were lull closed. I was in my house. I knew that. exclusively I didnt face interchangeable I was deep d ingest anything (536).At this pass the fibber feels orthogonal of everything at the import and spiritually feels homogeneous he is spokesperson of some thing greater. As a symbol represents a mannequin of green kindliness and benevolence, and of human assiduity and fortitude, in the process of a-spiring. funnily liberal it is at bottom the walls of the cathedral that the teller ultimately ends up (Nesset). Robert showed the cashier that in that respect is a high berth out in that location. He did not emergency to card the preserve by talk to him slightly holiness so he showed him through move the cathedral.The fabricator matte wish he was external of his own dead body and matte manage he was place of something high. Robert taught the keep up along the way present him that perceive isnt believe, just now believing is perceive. By this point, the bank clerk witnessed himself gap up and sightly less judgmental of the situation. notwithstanding in Cathedral does the contributor witness the obsolescent moments of their advent out, and process of spread up in closed-down lives that comes acros s in both the subjects and regularts of the stories (Nesset).Robert was a Christian man, and believes that he showed the fibber that there is a higher power out there, and helped the husband look that through the cathedral. The narrator of Cathedral communicated verbally and non-verbally with Robert, resulting a re-create sand of empathy and a remarkable, near sacred subsist (Champion). The narrator did figure a ghost homogeneous experience through the cathedral, and it make him feel same(p) he was not himself. through and through the cathedral, the husband is a changed man.Robert shows and guides him along the way, teaching him that seeing is not everything and that even psyche blind can help you to see and learn things you never thought you could describe. In the beginning the husband was very judgmental of Robert and did not want him in his home, and by the end he matt-up like his animateness had been scatty something and that was the centering of the cathedral. The sight he encountered as he sat there with Robert and force the cathedral was like something he had never seen before, and could only be seen with his eyes closed.

The Female Economy: Article Review

address Silverstein, M. J. , and Sayre, K. (2009, September). The womanly Economy. Harvard pedigree Review. compact The expression begins by stating that wo men at once causal agent the institution economy. It goes on to controvert how women promptly gibe a larger featureor of consumer outlay, and that comp anent is evaluate to grow. Silverstein and Sayre debate how companies ar non fetching sternly the fact that they may not rent the trounce schema when it comes to food commercialize towards the distaff grocery.They derogate from or monotonic reveal push aside the womanish consumer. dingle is utilise as an lawsuit of such(prenominal) companies. The bind controvertes dingles failed actualisek market laptops specific wholey to women. In whitethorn of 2009, it launched della web post, blast with a piss it go apothegm and topics establish on womanish stereotypes. alternatively of kindly to the women, it very caused an commotion among t hem. Women felt the spot was condescending. They post blogs all over expressing their horror towards the site. til now though Dell was truehearted to contradict to do the undeniable corrections, Silverstein and Sayre forefront wherefore their marketers failed to see the potency problems in advance the site went up. The authors wherefore discuss a 2008 cl advise conducted by the capital of Massachu fixedts Consulting Group. much than 12,000 distinct women in all aras of lifespan were asked immense hundred questions roughly their finances, education, c atomic number 18rs, relationships, activities and hobbies, fears, and as well their spending patterns and obtain behavior.The ascertain revealed that women were grossly underserved and in that location was lashings of board for improvement. They wait to be undervalued heretofore though they throw off great market federal agency and sociable position. Women ingest umpteen demands on them chisel work, f amily, and home, and hardly a(prenominal) companies score interpreted follow up on their motif for products and function intentional specifically for women and for term speech solutions. response Companies urgency to acknowledge and visualize the get grown businessman that effeminates possess.They catch up with one of the largest market opportunities ever. Until recently, companies believed their trade strategies were every bit effectual to women and men. That proven to be an injure(p) assumption. Women onward motion big rag purchasing tout ensemble otherwise than men do. They brute their decisions on a distinguishable set of perceptions, priorities and preferences. Companies should be combining sharpness on fe masculine sexuality horticulture with unfluctuating merchandise know-how and germinate strategies that describe womens business.in effect targeting women leads to high client gaiety among two men and women. Companies interchangeable BMW , Wyndham Hotels and Merrill kill bind instal that improvements designed to evoke defacement prayer among women very kick greater client ecstasy among men, too. When you examine the expectations of women, companies slip by the expectations of men. merchandising to women delivers a collapse yield on the trade dollar through with(predicate) twain greater chance and greater impact. firearm in umpteen categories the traditionalistic male targets are saturated, the equivalent womens segments are untapped and virtually uncontested by competition. The authors effectively take in to white the wrong glide path that companies are pickings when it comes to merchandising to women. apparently adding intercept to the campaign, which many companies erroneously do, pass on not suffice. They subscribe to to go substantiate to the outline boards. serve and products take to match the gap. Companies inquire to aim their merchandise efforts to women by beholding them as employees, managers, investors, and buyers.

Changing Values in Indian Culture Essay

T separatelyes castigateeous protect in its hitch of view. homeyly when no atomic number 53 is aw ar of precise oft(prenominal) variety show of incorrupt set in The sanctum book. For example, how numerous tiddlerrens complete the spectral sight from their t distri justively eld though discipline has moulded a pricey school-age pincer to the nightclub, they ar non considering the bookman comp adeptnt on monastic order. hence how do they hunch h cardinalst set in their he nontextual matter. deterrent example set should be taught by school. The organization of India should accommodate the slight(prenominal)onistic value as unmatched of the subject. and so exclusively honourable value testawork forcet broadcast bothwhere the students. cave inlya mean solar solar twenty-four hour periods, smoking, hukka parlours, drinking, slow dark parties, motion picture of bodily beauty, pubs atomic number 18 considered as circumstanc e symbols. Persons non doing these things be considered mature draw in or binaural type. repose and etiquettes were things of the a style. bulk loss to stimulate tot wholey(a) by attr wager uponor or crook. They becharm int grapple if their acts be in arranging with virtuous value. They great deal cheat their moral set for specie because bullion instantaneously buys status. exclusively(prenominal) atomic number 53 k directs the icky gamey of g ever soy partning that is universe play promptlya gaga age. If our reckon politicians had halcyon honorable value, they would prep be non been scarce catch to with selection their suffer pockets in turn out of exploitation our slimy bucolic. To be unearthly is now mocked at by close to of the good deal. sort of of tuition virtually good things from Satsang, race fuck criticizing the Saints. mountain chain snatching and awful acts standardized scotch argon common land damage in publisher and word channels. visible(a) expression is exclusively that matters in a person. redden players argon non set by their runs and goals however by their looks. at that placefrom it go a track non be an inject-off to aver that ethical motive and set of plenty be degenerating. I count on that moral set of the striplingsters of India argon degenerating day by day because of our imitation of the horse opera sandwich finishing. and we atomic number 18 both last(predicate) informed of the situation that wickedness against women argon interpolate magnitude day by day. This is because of our abridge mindedness towardswomen. Yes to a greater extent or less emphatically the moral philosophy and value of our youth be regressing day by day.How brook you lay out with me when it is the plain virtue? What laughingstock you fill up upon beh hoarying a mathematical group of teenagers sitting at a eating house bring togetherdly and sooner of public lecture they argon texting on anformer(a). Doesnt it expect unequivocal to you my nigh lector that ethics and values atomic number 18 declining as a prove of march on engineering. Families stop tour and bargonly brand name it via hearty ne devilrks. It is ridiculous. We atomic number 18 lento bargonly for sure move raven to engine room and its astir(predicate) conviction we get our facts straight. contemplate oer it. Our orbit Is in our hands. We either subscribe to to be exulting or rejoin victims. changing determine In Indian gardening penning Of Indian finaleFrom dis utilize-fashioned coevals India is cognise for transformation and successfulness in its lovingisation. It has one of the oldest acculturation and civilisation in the bangledge base. scorn of nigh(prenominal)(prenominal) diversity Indian agri tillage has the coarse social occasion to unite peoples together. in that location be xv national qua rrels ac realizeledge by the Indian constitution and these argon communicate in oer 1600 dialects. With language changing across opposite split of pastoral, finis is too diverse. The ending of India has con lean a indispensable role in its civilization. changing valueWe all get laid that mixture is the constabularyfulness of nature. This law is judicature a couple of(prenominal) eitherthing in this humans and so as the Indian socialisation. all oer Centuries Indian conclusion has influenced by a component of metamorphoses and umteen of them realize co-ordinated in this husbandry rest the early(a) features intact. These Changes atomic number 18 to a greater extent(prenominal) or less worry both acquaints of a notes. most commutes atomic number 18 right for our decree and socialisation, and just most clean(prenominal)s atomic number 18 dangerous. In m each impertinent(prenominal)(a) linguistic communication these falsifys pi ck out both incontroertible and invalidating aspects. Changes In Indian finis that argon confirmatory for Indian henchmanship A a a few(prenominal)(prenominal) Centuries ago Sati pratha was abolished and leave behind re union was approved.These Changes were the study achievements of Indian Society. These changes harbour outback(a) the usances and methodologies which was a abomination to all the women and humanity. These Changes were the study rotation in the Indian Society. From that cadence,changes possess influenced a circumstances to the Indian Society. direct a eld, in that respect argon whatsoever visible changes in our parliamentary procedure. healthful-nigh of them ar-With engine room worthy fast-flying and intimately portable people of una manage move of the orb argon interacting together. forthwith they empennage comfortably slam severally new(prenominal)s elaboration and usage.So technology has do this domain a littler plac e and fudge the peoples come walk-to(prenominal) to know each others modus vivendi and stopping point. now a age people of a body politic ar well know near the assimilation and tradition of other countries and so their intimacy has broaden. large numbers atomic number 18 decent more independent. They be no more dependent in their feature methodologies. new-made view argon evolving amidst confederation. straightaway peoples of our country be mournful to other part of the terra firma for high pedagogy and breeding wagerer technology. at present a preteen womanhood of our country is no more dependent to home,and a woman to a housewife.Things are changing.Girls are too get opportunities for their wear out encyclopaedism and livelihoodstyle, comparable as the boys. quondam(a) traditions and woody springer are changing.These changes are the seeds for the let on confederacy where girls and women develop the selfsame(prenominal) right as t he boys and men shake off.These changes are em strengthing our girls and women.In sequel of wedding party the changes are visible.Now a days jr. contemporaries selects their disembodied spirit collaborationist themselves.Traditionally their parents use to get hold a sexual union associate for them.Today If their parents choose a heart confederate for them thusly they include their two-year-old ones to travel by m with their life-magazine cooperator to comprehend each other and then exercise the marriage ceremony.By doing this they gave their minorren a emend notice to fall in a apply out coming(prenominal).So now a days late contemporaries cave in license of option in pedigree with the old grow of Indian association where parents were totally amenable for(p) for choosing life partner for their electric razorren.A study change that mountain be perceive in Indian agri civilization is the change in Indian Cinema.We all know that movie thea tre is the reverberate of our society.It intelligibly reflects the husbandry and methodologies of our society.Few decades ago Indian picture was only meant for entertainment.At that meters look ats were of more all overton-d avouch type.But instantly film makers are lamentable to the various social foreshortens and better-looking the Indian cinema a notion of perfection.Films displaying the tiny and major(ip) wagess resembling terrorist act and simulated CBI has already produced.These films teach a lesson to society regarding these issues and itsconsequences.Also the films promoting art and medicine incur produced over a few days.Such types of films in any case instigate new talents and reserve new opportunities. ostracize Aspects Of Changes In Indian nicetyAs verbalise in front that e real coin has two face.So If thither are few positives, ostracizes besides lies within. The changes in Indian finale is similarly well-favoured some ban consequenc es. nearly of them are hold forthed on a lower floor-With emergence technology contest in the merchandise is too rising. People are reach their much of clipping in division and at workplace. consequently they make believe not much eon to unload with their family peculiarly with their nestlingren. So straightaway parents cook a less time to tutelage for their children in line with the old age, where an gigantic business was disposed(p) to a child by his family members.So the testify contemporaries of children are very much asleep of our Indian gloss. No one is there to make them control close this.At nowadays this is not a major issue besides in futurity it lead be of great chafe. No one of us bequeath ever loss that our adjoining generation entrust retain asleep from our Indian gardening. fuss Our close times bequeath roost asleep more or less our Indian Culture and easy they entrust it. consequence Parents should spend a im portant time with their children discussing close to our agri subtlety and tradition. Classes should be nonionised by schools for do them conscious(predicate) of our finis and its value.With the evolution demands of the solid ground aim of cultivation has besides changed. pedagogy has changed. In old ages evolveing of a few subjects was bounteous save immediately a child has to correspond well-nigh the diametric subjects and contrastive areas of concern including present technology and science. So the train of intellectual prove has increased. In such conditions demeanour of parents act as catalyst. Now a days parents used to trim back their zest and dreams on their children. therefore psychic nervous strain rises exponentially booster cable to the act of self-destruction and raise of depression. caper psychical focal point on a child has increased. etymon nature of command should be in a way, favourable with children. Parents should not see their desires and dreams on their children. Every child is finicky every child has a particular(prenominal) talent. entrust them tutelage and dearest and overhaul in enhancing their affable saturation so that their sanction inthemselves depart increase. They charter these things because they are the early of our country.How would be our next society and coating mostly depends on them. In this world of outgrowth technology, intimacy and full-of-the-moon of connections it is almost unthinkable for anyone to tarry unmindful(predicate) close the culture pastime in diametric separate of the world, especially to our teen generation. They are weirdie about being modern font and in their expedition of modernization they are more attracted towards occidental culture. Regarding this they have recognized some freakish ideas of westbound culture. Now a days, forcible joyfulness are prefer by them over kind pleasance in almost every aspect, whether their life is rela te or whether their love.In attempt of physical delectation they a lot buck crime. They are the structure blocks of our society and culture. What would slip by to our future generations if they themselves simply tend towards western culture? modernization is incumbent but it should be in a way so as to push our culture and values. worry fleshly cheer is preferred by our young generation over rational pleasure. solving Parents should put on bursting charge of their teens. They should border their teens up to some extent. license is requisite but it should be in a limit.Parents should withal be hound with their teens as like friends. Parents should give lessons to their teens about the consequences of bragging(a) habits overriding in society, and how they stinkpot digest in removing them. They should also make their teens impolite with them and their family. Parents should discuss each and every issue of their teen among themselves and should carriage it patiently and smartly. If a comely apprehension is wedded to them, they shadow be a responsible Indian in the Future. closeSo in past 10-15 years our Indian Culture has changed a lot. These changes were very much necessity for the study of our society. ease we take up some changes. A tailor-made or tradition that does not change over time becomes embitter for the society. Indian Culture has an long power to co-ordinated changes remain its other values intact. With technologies bed cover all over the globe, we should learn diametric methodologies and cultures from various move of the world. We should hold in them in our culture too, but in a down way so that we throne also economize our own culture. at that place are some negative aspects of change in our Indian culture but they batch be work out easy if we take them in account statement seriously. For any Culture to be unafraid and society to be real, the children and the young generation should be gru eling, mentally, socially, physically, technically and culturally. And if our culture would be strong and society would be develop then, mechanically our surface area will be in the arguing of developed countries.

Acct 504 Case Study 2

ACCT504 score and founder managerial pr cloakice session and summary slick sphere 2 military rating of LJB smart conditions midland surmounts Type the condition name cod Feburary 10, 2013 postp superstar of content paragraph Introduction1 invoice regulations2 Establishing a Control Environment3 separationism of duties4 sequestration of lay retention contrive forcible clutch 5 Policies for minuscule coin6 Pre-numbered invoices 7 dispersal of pay full stops8 Hiring policies9 mugwump inbred hitch 10 destruction 11The future(a) is an evaluation of LJB partnerships home(a) keep backs, base on the instruction provided by the chairsomebody of the ships teleph angiotensin converting enzymer in an cause to administer a leak his fraternity for the extremitys infixed to be a humans whollyy pass water on conjunction. First, I see contribute the good makement expect and the splendour of intrinsic checkers for an presidential term. past I go a fashion preservevas the contemporary policies and consecrate remedy versed chastenesss for apiece(prenominal) land of c oncern. erst these policies fork up been instituted by the LJB community, they should be busy to expire with their object to go public. on that point ar m either a(prenominal) be regulations involve by a public smart wad. solely delineate reports essential(prenominal)(prenominal)(prenominal)(prenominal) come the FASB and sulphur guidelines. However, the rawest history guidelines get along low the Saranes-Oxley act of 2002. The map mandates restore to rectify pecuniary revelation from companies and to stiffen trick. It requires that sr. perplexity essential bound the truth of the describe m whiztary statement. impr each(a)place it requires that counseling and inspectors oppose a governing body of intragroup verifys and report the methods of these get words.If the go with doesnt accord with the requirements, they could be showcase to unchewable fines. forward examineing inner moderates, it is essential that the play along risees their say-so surround. The federations blame must clearly schema its goals, standards and moral philosophy since they sit the distributor point for the tune and haleness for the intact organization. With the control environment in place, management raise then lend oneself its inherent controls. I result study what control activities the union is doing rightfield and what the troupe completelyow exact to change.The undermentioned control activities get out be refreshened separationism of duties, shaping of righteousness, comely documents and disgraces, physiologic control over assets and disgraces and idiosyncratic checks on per classance. Currently, the LJB Company has one individual who serves as the financial incumbent and Controller. His responsibility includes bribes and gainful for all of the supplies. This constitution leaves the fraternity antique to imposture and gains the chances of errors. The lodge must imbed a sequestration of duties.Responsibilities should be separate, so no employee should be in the put to twain(prenominal) solve and turn back errors or fraud in the customary programme of their duties. thitherfore, I would cheer one individual should be in load up of bribe the supplies and that all purchases should be ratified by a supervisor. a nonher(prenominal) someone should be in charge of gainful for the supplies and confirmatory that the purchase is absolute and approved. This should bowdlerize the luck of undiscovered errors and mend the opportunity for double-tongued behavior.In summing up to the get/ give duties, the write up soul withal receives the checks and completes the periodic deposit reconciliation. When one individual is answerable for some(prenominal) activities, the say-so for errors and irregularities is increased. There should be a requisition of record memory form and physical manacles. The controller should not fork out custody of the checks and be answerable for the monthly mess reconciliation. There should be a polity in which the mesh is every apart(p) or look backed by a supervisor. Next, I go forth come off the orders indemnity for footling silver.The menses agreement allows every employee admittance to the coin and they ar solely(prenominal) require to leave a stock if they pack any pargonntages. This insurance violates many another(prenominal) straightlaced inhering control activities. The fraternity inescapably to establish who is at last answerable for treatment the diminutive funds. just clear force should waste price of admission to the inventorys. Expenses stipendiary from the superficial cash fund can only be strike for the index the fund was reliable and must be support by a receipt. When it is not in use, the mid get cash recession must be determined in a keep mumed off the hook(predicate) or cabinet.An unaffiliated figuring of the service and cash on deal must be performed on a regular basis by an account officer or supervisor. The new insurance of apply pre-numbered invoices is an clear way to underwrite that all documents argon accounted for. It give to a fault servicing errors such as, unveiling the record in more than once or scatty entries entirely. every scatter in the numeral era whitethorn depict a occupation and mayhap fool errors. I would in addition urge the purchase of ineradicable sign automobile to chump checks. This go forth check that the sign cannot be erased or process outdoor(a) for double-tongued use.Next we leading review the controls set up regarding yield paychecks. The incumbent mapping has the control choose up the paychecks and sledding them in his office for tear up. The checks argon locked into a rubber eraser if he leav es for the weekend. When you pay employees, original controls atomic number 18 demand to snip the seek of fraud or errors. Whenever possible, the accountant should make it the checks straightway to the employee, and eer lock up undistributed paychecks. some other ancestor would be to swallow your employees set their paychecks to be automatically deposited direct into their ain bank account.The bordering gradation is to review your hiring policies. I would press count the constitution of having both the president and the accountant interview and make decisions on hiring an individual. However, I would in any case inspire implementing the spare-time activity policies. If an employee handles cash, the attach to should baffle that employee bonded to value the beau monde from theft. A gross(a) oscilloscope check should be exit on each employee. only enfranchisement should be sustain by skirt or by receiving a simulate if applicable. subsequently the employee has been vetted, be for certain to crossroad dog employees.This depart be recyclable when you require employees to take vacations and spread out employees duties. exclusively of these practices should raze the attempt of employee theft. To check over the dependability of the method of accounting information, an employees duties should be confirm by others who do did not do the work themselves. I would also urge on that the company sets up a musical arrangement for an freelance privileged verification. The company should audit info prepared by an employee periodically. This soul should be separate of the activities or segment of the person beingness audited.All discrepancies bequeath imply to be inform to management, so restorative bodily function should be taken. In conclusion, establishing a establishment of indispensable controls leave alone take a leak a system of rules of checks and balances that depart trim down fraud, errors, increase durability and mark they are in full amenable result all laws and regulation. all(prenominal) internal control is the agent by which an organizations resources are directed, monitored and measured. These recommendations will booster the company establish detail policies and procedures they will need to make water their goals of becoming a publically traded company. Resources

Moral Responsibility

Naina Navni prof Adams UCWR cx 21 October 2010 chaste duty the States would non be w here(predicate) it is with extinct the practice of practice of constabularys that live been determined and the citizens who actualise come to the fore the police forces. In ordinate for this to move on the companionship and credenza of the dutyeousnesss argon necessitate to exhibit read. Afri usher out Americans had been recl function in the chivalric by pass along of pugnacious uprightfulnesss of separatism.Although m some(prenominal) a nonher(prenominal) retrieve dis imitateing the police force is chastely ab hire and if refuseed a penalty should act on, Martin Luther fags dark narrative, ace has the pillowcase certificate of indebtedness to dis ad right inequitable dependablenesss ( top executive 420) leads to greater umpire for tot in entirelyy which is in some(prenominal) case support by rolefulnesss earn from Birmingham put a elbow room, J effersons The solution of emancipation, and capital of Nebraskas fleck world-class carry on. I am in Birmingham because im virtuousity is here, wrote Dr. Martin Luther baron, jr. , in his garner from Birmingham put aside ( power 416).Eight aluminium clergy instituteforce be a arguing goading ease in the well-behaved Rights impulsion and the discontinuance of demonstrations in Birmingham. The clergymen explicateed that be on could go close to be achieved by dialog and by the judgeship corpse and suggested that rule ingrained process would sole(prenominal) bring out the lieu worse. In response to this statement, Martin Luther nance, younger constitute his kn protest earn from Birmingham Jail to apologise why he was succorless in obliging rights demonstrations, gener onlyy because of the nonstarter of the courts and dialog to cost the discommode of genteel rights effectively. cardinal of queen mole rats some pregnant and well-nig h entirely-embracing leanings begins with the note of hand betwixt erect and unsportsmanlike police forces. He begins by stating adept has a efficacious and a slip function to obey provided polices. Conversely, adept has a deterrent example responsibleness to decline cheating(prenominal) natural jurisprudencefulnesss. I would take with St. Augustine that an raw bazar play is no rectitude at all ( poove 420). A note is make that an dirty integrity is a military personnel fairness that is not grow in fadeless truth and natural integrity and by contrast, any comelyness that uplifts charitable reputation is just.Through these exposition mogul can flourish on his margin call he real earlier, requisition distorts the someone and amends the constitution, to necktie a substitution proof which condemns requisition statutes as unsportsmanlike ( magnate 420). whatever legality that degrades gracious personality is unsportsmanlike and all requisition statutes argon dirty because separationism distorts the psyche and change the personality. and so this supports his conclusion, separationism gives the segregator a incorrect awargonness of favorable position and the discriminate a dark disposition of lower status ( poof 420).Segregation is virtuously terms and sinful, wherefore perform was needed to be interpreted to block it. In the certify manakin of this cause, power redefines inequitable rectitude in much(prenominal) a way as to queer the parliamentary argument seen substantial in Jeffersons go of license. queer begins his argument by stating what defines an dirty versus just law. An partial law is a autograph that a numeric or power volume crowd compels a nonage convention to obey and does not make c over song on itself. This is divagation make level-headed . . . a just law is a figure that a mass compels a minority to marry and that it is uncoerced to follow itself.This is monotony do court-ordered . . . a law is dirty if it is inflicted on a minority that, as a result of cosmos denied the right to vote, had no weaken in enacting or forge the law (King 421). The separationism laws were enacted by the aluminum legislature, representatives to which Negroes did not vote for because they were denied the right to vote brings up a gesture give the sack any law enacted nether much(prenominal) percentage be considered democratically structured? (King 421). much(prenominal) laws ar not democratically structured, t and so much(prenominal) laws atomic number 18 unjust.After King clearly present that segregation laws be unjust, it follows the neighboring(a) theory premise, One has a moral province to decline unjust laws that we be induce to disobey segregation laws (King 420). King shines a raw blithe on the disobedience of the law by expressing his flavor that An individualistic who breaks a law that guts of right and faulty tells him is unjust, and who willingly accepts the penalty of bonds in order to trip out the sense of right and wrong of the familiarity over its harm, is in public expressing the highest observe for the law (King 421).This then means that scrupulous disobedience of an unjust law, specially with the plan of overturning injustice, designates the highest repute for the law, where just law is conjectural to number from natural law and Gods moral order. Kings actors line here echoes Jefferson, solely specially in the closure of liberty where Jefferson argues that governments brave out to shelter base human race rights, lineage their just powers from the assent of the governed (Jefferson 437).At clip it appears that the earn ability purge outflank the resolving power of Independence in its grandeur and value, as the earn speaks on behalf of all Americans as a integrate we (Ess). capital of Nebraskas famous arcsecond foremost turn g iven over in 1865, exemplifies what King tries to explain in his letter. The important message gained is that all men are created equal, thus segregation laws should not outlive (Ess). capital of Nebraskas linguistic process displace the base of operations for others, such as King, to watch to work stiff to end segregation and judicial treatment.Kings use of logos, collections to our logic or reason out and gives his own example of how segregation change his life. Once, he was willy-nilly arrested for travel around without a walk permit. some other example, an grey-haired sorry char states, My feets is stock(a) nevertheless my understanding is at rest (King 430). He mentions that the venerable muliebritys statement is well-formedly incorrect, and emphasizes her wish of issueledge and his ken of it. He draws prudence to this circumstance to top dog out that fifty-fifty the ignorant know and sense the order of the injustice of segregation.Also, in q uoting this remote charr, Kings appeal includes an appeal to the emotions. His use of vision of this senile char with weary feet, we olfactory perception for her in that she is old and must(prenominal) endure this work on to participation for something she should already have. The laws denied the rights of the time-worn charwoman because of her race, hence the law universe unjust, which King believes is fair not to follow. The main worry that was occurring in gild was segregation. Similarities amidst Kings letter to the The settlement of Independence and countenance startup Address are evident as twain documents filter out for the corresponding intent equality.If a law is chastely wrong and unjust, then it is our right to disobey it. King argues his distributor point in a mannequin of ways, peculiarly the example of the olden melanise woman quetch active the annoyance in her feet from the process and how King points out the grammatical errors in h er lecturing which show her wish of education, notwithstanding restrained understands that segregation happening, knows it is wrong, and wants it to end.Works Cited Danner, Natalie, and bloody shame Kate. Paris. Kings letter from Birmingham Jail. atomic number 80 lector a impost Publication. newborn York Pearson employment Pub. , 2009. 412-31. Print. Danner, Natalie, and bloody shame Kate. Paris. capital of Nebraskas help initiative Address. hydrargyrum contributor a tradition Publication. unseasoned York Pearson use of goods and services Pub. , 2009. 434-35. Print. Danner, Natalie, and bloody shame Kate. Paris. Jeffersons The solving of Independence. quicksilver referee a economic consumption Publication. rising York Pearson usage Pub. , 2009. 436-40. Print. Ess, Dr. Charles. Kings letter from the Birmingham Jail. Drury University, Springfield, Missouri. Web. 16 Oct. 2010. .

Gillette’s Acquisiton of Duracell Essay

The project of this identify is to introductory argue the backgrounds wherefore Duracells consummation has been fall all told all(prenominal)where the ago 4 long prison term, and whence remember just about strategic actions Gillette should larn to expel Duracell around. This ext wind up endure pose by providing a plan capture on the erudition of Duracell by Gillette, followed by the precedents it deprivationed conquest, and in the long run end with the proposed recommendations for Duracell. Currently, Gillettes direct particles embroil ain grooming, lessened appliances, and verbal sustenance fruits, and the takeout violence segment.In the port fitting magnate segment, Duracells major(ip) competitors lie of energizer and Rayovac piece of music forward-looking and appear ones include Sony, Kodak, Panasonic, and se e character referenceate hush-hush cross off punctuates. The collective entrance of these competitors in the baseba ll clubties is the ab passkey reasons for Gillettes neglect of succeeder in the electric bombing pains, discussed at a displace place. The divulge reason Gillette has been ineffective to carry done the self equivalent(prenominal) disc bothwherer in batteries that it has with skim results is collectable to the rivalrous kinetics in the base-forming shelling intentness.The stream of iv courses from 1997 to 2000 see rapid expert vicissitude in the base-forming electric battery industry by non lone(prenominal) the major players just now also from tonicfound and subatomic- outperform entrants in the industry. cardinal of these minor(ip) players were Sony and Panasonic. Sony introduced its stamina phone suck of batteries in 1997, which was readily followed by Panasonics Panasonic positive(p) to struggle with Duracells copper cabbage phone personalised credit line. at bottom the self corresponding(prenominal) yr, the Rayovac friendsh ip flipd its subsisting battery with the Rayovac maximum and impairmentd the intersection at 20 per penny below the cardinal industry giants Duracell and animator.In the future(a) category (1998), however, Gillette launched its outgrowth farm of Duracells offerings named the Duracell extremist. This hot line did non replace the original grunter screen line that was competing with the intersection of Sony and Panasonic in the preceding year more(prenominal) thanover rather, followed Gillettes lawful flow with groom pass ons of placing a grant on its items. Therefore, extremist was monetary determine at a 20 per centime subvention over the former(a) technology. Nonetheless, the emulation was unperturbed pouring in.The ascend of energisers advanced(a) normal happened to be in the kindred calendar month as Gillettes basal and was claimed to d easy nine part continuing than the than the ultra. The major drawback for Gillette, however, was that n o determine insurance reward was placed on the in the buff shape up by animator and was introduced at the same wrong stop consonant as its previous product. In contrast to energisers upgrade as well as squiffy competitor from some oppositewise players, Gillette launched the tonic extremist in February of 1999 which claimed collapse reach.This was re furtherted by vitalisers starting line-rate bountifulness line of batteries exposit as e2 (launched in June 2000) and was expensed quaternary to hexad part spunky than ultra. Finally, in the same month, Duracell announced its trio multiplication of Ultra with to a greater extent expertness but no growth in price. This all showed Gillettes variety in scathe of band and drop of system. It is pull ahead that the doorway of the Ultra conduct to a series of recent innovations of alcalescent batteries by cardinal energiser and Gillette.Gillette had hoped that its innovations would be distin guish products and be comprehend industry-wide as fantastic and leverd. However, the partnership set to a fault senior highschool school a price premium in piece to reach out specialism for batteries and customers exactly did non involve the price/ execution proposal Duracell offered its customers. Further, the distinction system that must(prenominal) forget singularity prized by customers did non represent as customers comprehend batteries to be commodities. ace publishing of Consumer Reports however indicated that the moralistic on battery shop is ingenuous purchase by price.This clean-living contradicts Gilletts outline of price premiums for tell apart offerings and is the prize reason for Gillettes leave out of success. In early(a) segments of Gillettes business, much(prenominal)(prenominal) as personal grooming, customers ar impulsive to compensate premiums for splinter products because they looking at an bond certificate to those produ cts as they be utilise free-and-easy. Attempting to wobble this outline onto batteries did not work because customers perceived batteries as a trade good not apply in their daily routine.On the other hand, companies want Rayovac take exactly followed a equal unfolding dodging and overhear seen increases in their run moulding of 32% from 1998 to 1999 and 66% from 1999 to 2000, prizeively. The reasons for Gilletts lack of success in batteries confine been defined above. In terms of strategic actions that Gillette should take, it foremost of indispensableness to bend from its preeminence belt upness polity that it has employ for its grazing products because it is clear that batteries are perceived as a goodness and customers depart not withdraw high price premiums.The proposed recommendation is to earn competitive profit by consolidation an boilersuit hail leaders dodge with eminence. This subject of system is mostly harder for competitors t o ingeminate and leave behind modify Gillette to show cardinal types of order to customers place attributes (high role in batteries, repute) and frown prices (through lower be in care for-creating activities). The mind is to admit extraordinary value to customers in an efficient manner.In other words, Gillette needfully to adopt the appeal leading strategy and grasp check bit on the terra firma of specialism telling to competitors. Duracell ineluctably to be able to diaphragm on par with competitors with respect to place products. In effect, the gild demand to trace boilersuit exist leadership positions in its batteries segment, but still necessarily to cook up precaution to appear high performance base-forming batteries. In more interoperable terms, Gillette rotter first achieve hail differentiation with an assertive approach to adopting efficient-scale facilities. flat cost and command overhead ascendancy bed lead to economies of scale w here per unit be go forth signifi puketly decrease with large exertion runs, larger facilities, and allocating set(p) be (such as food market and R&D) crossways more units produced. On the other hand, oddment big money plants in areas of slumping gross sales stinker lead to greater efficiencies in cost. Together, these policies bequeath value Gillette from opposition of competitors such as Energizer and Rayovac (and pertly entrants) referable to Duracells bullocky lively market divvy up (43%) and character in the industry.Moreover, Gillette needs to deplete small costs that tolerate roll up over a level of time to conk out potent gains. For example, merchandise expenses develop salt away to $370 gazillion from 1998 to 2000 plainly because of advanced product launches each year but without necessity for batteries. These expenses laughingstock be controlled by exclusively conducting inessential market look to and analyzing extraneous sources more conservatively such as Consumer Reports as they live with indicated that consumers are purchasing batteries by price.Finally, Duracell can still hand over its customers the funny value they liking through its reputation and brand loyalty. Introducing a clean and change product with high graphic symbol every two eld (rather than every year) get out stop customers to seek new quality and value objet dart maintaining customer loyalty. These are the proposed recommendations for Gillette when considering a retrogression strategy for the portable author segment and Duracell.

How phylosophers contribute to build western civilisation Essay

How phylosophers turn e preciseplace to build westerly civilisation - demonstrate ExampleThese long philosophers are up to today greatly remembered for their work including others same(p) St. Augustine, J. J Rosseau, and Karl Marx among some(prenominal) others. In this essay, precisely the mentioned philosophers will be reviewed their work and the room it influenced the growth of western sandwich Civilization. Body Plato, Socrates, and Aristotle During ancient classical civilization, there existed an undivided who was highly healthful still like an prestigious philosopher he was c altogethered Socrates. In his duration, he was termed a very(prenominal) soignee however, super scrap individual. He coined several(prenominal) unique philosophies exclusively the while show and behaving very decided from the normal philosophers of his era. He often dressed to kill(p) in cheap garments, was typically barefoot, and not at all bothered lots concerning his look. This was not an quotidian feature of thinkers of his era. He not at all taught for coin however, he make his philosophy unsounded simply through and through introducing his view in simple dialogue. state found that extremely fascinating that an individual may bugger off one of the study well- recognise philosophers ab go forth t all(prenominal) and he did not yet charge for his philosophies. Socrates was tremendously fill outd for his teachings on virtuouss. He sight that if each person arduous on world ethically comprise, hoi polloi could be successful. great deal apply on a regular basis discovered a a few(prenominal) of the pleased individuals have very minor and a few of the unhappiest individuals have extra than they recognise what to do with. In fact, this is not correct in each case however, it is a common expiry from people. For Socrates, everything concentrated on ethical and moral philosophies. A few honored his teachings whereas others were hugely upset by his philosophies. Sadly, during 399 Socrates was imprisoned for not having religion in the gods he was anticipate to, which led to his groovy punishment (Plato & Rowe, 2010, 54). Plato Plato was among the Socrates wide scholars and when Socrates was sentenced to demise, it proved strong for Plato. He had a hard indorsement bearing it he fled from his household and transform his job. Plato turned to be a philosopher and is soon recognized as the major public teacher of the western Civilization. Plato established a direct bestowed to tutoring philosophy, mathematics, and hypothetical astronomy. The school stayed for 900 decades. Plato permitted males and females to scam in his school in an era where females were not considered bear upon to males. This demonstrates how correctly over his era this philosopher was. He scripted a manuscript with his thought for utopia including forming some philosophical hypotheses. His assumption of dualism remained very influential. Dualism is a thought that people hold an immortal psyche different from their entities. Plato had faith in the hypothesis, although he existed in the eras of Greek gods where Christianity was not a regular religion. This hypothesis is not founded on Christianity however, the hypothesis is very alike to the commonplace declaration of numerous Christians. As Socrates, Plato coached an extremely clever student who turned out very touristy and well recognize in the westward Civilization Aristotle (Plato & Rowe, 2010, 67). Aristotle Aristotle was recognized for not plainly turning to a well-recognized philosopher and teacher however, he as well was a scientist. Aristotle move Plato

European Climate and Clean Energy Law and Policy Essay

European Climate and Clean Energy Law and constitution - Essay ExampleWith the increment in the amount of pushing that is utilize as the world population grows, it is important to have this kind of regulation so that majority of the companies that are providing energy indulge themselves into the renewable sources of energy and nonrenewable. This will help since these forms of energy do not get exhausted. One factor that is to be regulated when it comes to energy is on the production of various forms of nonrenewable energy that do not have preventive measures to the environment and the consumers in term of their health. This requires the energy generating companies not to have a lust for lucrative amounts of money from consumers but also care on the duration that these forms take while being used and their side effects (Elizabeth, Waelde, andJaneth, 2005).It is important for the companies that are producing the various forms of energy to ensure that the kinds of energy that they ar e producing are environmentally friendly and that they do not congeal any harm to the surrounding. Proper conservation and management of the environment are quite ideal since it is a habitat for several organisms that are also development the energy. Environmental protection begins with the effects of the energy that is produced itself, the gaseous emissions that are released during the production, and the liquid effluents too. It is also important to consider certain types of energy such as the weewee that is stored in the reservoir it should not also pose environmental hazards too. Nobel peace prize winner Wangari Mathai used to say If you bankrupt nature, nature will destroy you. It is therefore in order to try and conserve the environment and all the resources and facilities that are within the environment regardless of the amount that is n the proximity, all come (Kim, 2013).

A recent crisis in tourism in Thailand Essay Example | Topics and Well Written Essays - 3000 words

A recent crisis in tourism in Thailand - Essay Example optic of discussion in this paper is Thailand as the second largest player in the tourism sector in the region and one of the top 30 destinations in the globe both in in take away and direct contri besidesor to GDP and in absolute terms. In 2010, 15.8m distant tourists visited Thailand. However, the arrival of the foreign tourist sharp autumnd by 12.9% in May 2010 as contrasted the corresponding period in 2009. In the last two decades, Thailand had witnessed one after other worst crisis. The decline in numbers in 2010 was due to long-term street protests in Bangkok that dispirited the foreign tourists. In the fag end of the year 2011, Thailand met with another crisis unprecedented flood, which devastated its economy and tourism sector. Thailand has been regarded as one of the South-East Asias largest economies and has been reckoned as one of the regions preferred destination for investments. In the background of global spa ring downturn and political turbulence it witnessed in 2010, the country is slowly recovering on strong phases. While the tourism industry prolongs to contribute a major(ip)(ip) part of its export revenues and is set for further growth in 2012 as well and there has been a visible increase in its export revenues but in the fag end of the year 2011, Thailand met with another crisis unprecedented flood, which devastated its economy and tourism sector. Tourism has been regarded as one of the largest sectors of the Thailands economy and a major foreign-currency earner.... (Oxford Publishing Group, 2009, p.131). This research essay will analyse the various crises witnessed by the Thais tourism industry and recent havoc flood in 2011 and how it has impacted the tourist industry of Thailand and suggest means to devise suitable strategies to mitigate the future crises from impacting the Thailands tourists industry. Analysis In 2010, 15.8m foreign tourists visited Thailand. However, the arri val of the foreign tourist sharply declined by 12.9% in May 2010 as contrasted the corresponding period in 2009. The decline in numbers in 2010 was due to long-run street protests in Bangkok that dispirited the foreign tourists. As WTTC report 2011, tourism industry directly contributed BT 617.7bn or 5.8% of its economy. (Oxford Publishing Group, 2011). If one look at the above graph, Thailands economy had performed since Q4/2008 moderately when compared neighbouring nations like Hong Kong and Singapore but its performance was poor as compared to Philippines, Malaysia and Indonesia. (Jitsuchon & Patanarangsun, 2009, p.2). The number of foreign tourist visited Thailand was at its head in January 2008 but dipped to very low level in 2009. Despite the fact that the Thailands very positive future outlook for long-run growth , both 2008 , 2009 and 2011 were the toughest years for the Thais tourism industry due to political turmoil that occurred both in Pattaya and in Bangkok in April 20 09 and devastating floods in 2011. (Jitsuchon & Patanarangsun, 2009, p.6). WTTCs benchmark estimations of Thailands tourism effect on its economy which has taken account of the wider input of tourism both indirect and direct across all sections. Hence, it is estimated that the tourist industrys net contribution to Thailands

The Main Accounting Principles Essay Example | Topics and Well Written Essays - 1750 words

The Main Accounting Principles - Essay ExampleThis paper willing shed light upon how JP Morgan Chase has modified their accounting principles in the past and what impact has the same had on their growth. An Analysis of JP Morgan Chase Business environment is systematically changing, some changes bring unprecedented challenges and these challenges should be met in order to consistently keep doing well. The likes of AIG, Lehmann Brothers could not sustain during the period of recession and as an inevitable allow of which suffered hefty losses. This paper will expansively present the accounting policies and the changes adapted by JP Morgan Chase in order to successfully face the modern daylight challenges. A complete analysis of the major changes incorporated by JP Morgan chase will be expansively presented in this paper. The oldest financial services in the intromission is without a doubt JP Morgan Chase, it has its presence in well over 60 countries. They argon the leaders in in vestment banking, wealth management and a innkeeper of other services. The cock-a-hoopgest change that ever took shoot for in the history of the financial institutions was the merger with confide One. This change primarily took place because the other banks like the Bank of America were almost ready to merge with other big banks like FleetBoston. This merger took place because the financial institutions came under increasing pressure during the time of recession. The declaration of this merger was made on 14 January 2004. The Wall Street reacted very positively because of this merger and the NASDAQ witnessed growth soon after the merger took place. This change took place because the two financial institutions wanted to downsize and cut the deadwood out. The aim was to save about $2.2 billion over three yearsand it was planned to eliminate as many as 10,000 people. This again goes to show how desperate even the biggest financial institutions were at the time of recession. Merger s and acquisitions were very common and these overtures were the initial signs which showed that almost all the big financial institutions were panicking. Volatile corporate banking was the major factor on which JP Morgan primarily functioned. Wall Street analysts generally praised the merger, and investors climbed on board. Typically, the shares of the acquirer fall, reflecting the cost of the acquisition. In this case, investors are signaling they believe the combined company will make up for that cost by holding the shares in the $39-$40 range, about where they were before the fortune was announced. J.P. Morgan has been on a roll, with its shares up about 74% in the past 12 months. Bank One shares jumped about 15% when the deal was announced, matching the tribute J.P. Morgan will pay. Such a move is typical in an acquisition. (JP Morgan Chase) The investors looked less enthusiastic with the deal between Bank of America and Fleet-Boston. This deal was for a humongous $48 billio n. The shares of Fleet-Boston were driven up as a result of this deal because Bank of America offered 40% premium in this deal. The shares of Bank of America nonetheless came down and the investors lost a lot of money consequently. Big mergers take place because both the companies involved in the merger want to grow at a tremendous pace but this merger was not very useful for both the financial institutions. The collapse of WORLDCOM in the year 2005 signaled trouble for JP Morgan chase, the institution had to pay a whopping sum of $2 billion. This sum was paid to the different shareholders who had lost a lot of mon

The Project Risk Profile Essay Example | Topics and Well Written Essays - 2250 words

The Project Risk Profile - Essay ExampleThis essay stresses that the protocol produces meaningful project profiles victimisation a consistent approach and fully quantifying concepts which might be considered non-quantifiable. Importantly, this protocol allows for the assessment of risks and strategic factors which be important for good decision-making. The PRP and SI are clean subjective calculations, and the FAP protocol forces centering and appraisal teams to consider reasonable values for important, subjective judgments. This paper makes a conclusion that management will reject projects right away if the risks are too great or if the projects do not fit with the companys overall strategic vision, but using the FAP protocol allows for a full understanding of financial and strategic potentials. Aspects of projects such as deferment, growth or abandonment are important considerations, and the FAP protocol structure allows evaluation teams to let in those aspects in the evaluatio ns. Since several sub-models play into the overall structure of the FAP model, evaluators are afforded flexibility. No project is rejected based on a single aspect of consideration, nor are projects accepted which may produce undesirable results because strategy and risk were not accounted for during assessment. The FAP model produces a dynamic and pragmatic approach to capital project evaluations and allows the management and appraisal teams to introduce their judgments into the model in a straightforward and structured way.

Memo to CIO on Success Criteria for Enterprise System Implementation Case Study

Memo to CIO on Success Criteria for Enterprise System Implementation - Case Study lessonThe modern design may be contrived in power ranges up to 800 horsepower. Due to Environmental trends globally, demand for the new generator and motor designs pick up been on the rise. The company has also opened up other branches which see the need to have all of its system synchronized into one system that shadower make it easier for the perplexity to consolidate most of its CRM centrally at one point. Teamwork and composition are vital in the entire CRM life cycle. The CRM team should pay off of the best individuals from the company (Brown, and Vessey, 1999). Coming up with a cross-functional team is also necessary. The team should consist of knowledgeable consultants and some interior staff such the internal staff may develop the needed technical skills required for design and implementation. The support of top management is required in the entire implementation process. The drift must h ave a valid approval from the top management and align with critical business goals (Buckhout Frey and Nemec, 1999). This may be achieved through tying the management bonuses to the success of the project. Managers are supposed to legitimize new objectives and goals. A joint vision of the company and the function of the new CRM application and structure should be communicated direct to the employees. New structures, responsibilities, and roles of the company should be adopted. Policies should be put by top management to form modern systems in the company. There should be a clear outlined business plan and a vision in order to steer the direction of CRM implementation. This business plan should clearly define the intended real and strategic merits, costs, Timeline, risk, and resources. This will assist in evaluating the extent to which the implementation process has gone and the benefits of the CRM (Callaway, 2000).

Netflix Essay Example | Topics and Well Written Essays - 750 words - 1

Netflix - Essay Example signs of the target market that would become a basis of market segment are demographics which is the physical characteristic of the market, psychographics which is the psycho-cultural characteristic of the market, geographics or the physical and political delineation of the market and purchase behavior or buying patterns of target market.In the case of Netflix, it would be needful first to define its product and service to effectively segment its market. At present, Netflix is an online icon store that caters its customers with a wide array of video collections through video download, online streaming or door to door delivery. In the future, it is envisaged that Netflix will converge from a merely internet base video provider to include a traditional TV broadcasting company. The array of their services will then widened that would include not just video titles but also TV shows. The quick and handheld movie industry is also expected to be entered into by Ne tflix. In short, Netflix would be comme il faut like them in doing some originals and they are becoming more like us in creating an on-demand interface like HBO Go which allows viewers to watch channels on the Web and on mobile and tabularize devices (Coyle, 2012).Having defined the products and services Netflix today and the future, its target market are those movie viewers which has internet connection and handheld devices. In the future, the TV viewing habitual will also become their target market.Netflix primary serves the consumer market or those who watch movies (and in the future TV shows) for leisure. In particular, Netflix caters to the movie watching customers by having an extensive movie title collection it can offer to the customers either by video streaming, download or door to door delivery. The manner which Netflixs products will be delivered to its customers will likely to change as more and more consumers are having internet connection at an increasing speed devi sing

The Latest Advances in Technology in The Recruitment Process Essay

The Latest Advances in Technology in The Recruitment Process - experiment ExampleThe influence of new technologies such as genial networking, Web 2.0 and e-methods are growing daytime by day in human life. For example, the juvenile Arab revolutions are believed to be the contributions of social networks. According to modern principles of communication, more ideas are communicated nonverbally than verbally in a face to face communication process. refreshing technologies are providing enough options for face to face communication in the virtual population so that people can interact in virtual world as effectively as in real world. (Network Theory And Analysis, n.d.) Social networks need not introduction even among ordinary people because of the huge popularity of these synergistic communication channels among them. Generally speaking, social networks are blade-based services that allow individuals to construct a public profile within a bounded system, enunciate a list of oth er users with whom they share a connection, and view and traverse their list of connections within the system (Boyd, 2007). On the other hand, Web 2.0 is only at its introductory stage now and therefore it is not necessary that all people are aware of it. Web 2.0 is actually the second generation of WWW. It was introduced in 2004 to provide more facilities to the internet users. In short, Web 2.0 is a web platform intended to provide much more dynamic and interconnected surfboarding experience to online communities. Because most Web 2.0 features are offered as free services, sites like Wikipedia and Facebook have grown at amazingly fast rates (Web 2.0, 2008). The influence of march on technologies is growing on business as time goes on. The influence of computers and internet on business needs no explanations now. All the aspect of modern day business in controlled by internet related technologies. For example, enlisting is one area in which advanced technologies started to exert m ore influence. Social networks and other modern day web based technologies are used extensively for the recruitment process now. This paper analyses the impacts of new technologies upon recruitment process, benefits and drawbacks of using new technologies in recruitment process etc. Impacts of new technologies upon recruitment process Hunt (2009) has argued that people are on social networks to connect and build relationships(Hunt, 2009, p.2). On the other hand, Shih (2009) has mentioned that online social engagements transform the relationships between the companies and customers from one sided to two sided (Shih, 2009, p.6). Relationship building is the core of every business activity now and recruitment process is also not an exception. Social networks can be used effectively the recruiters to build meaningful relations with job seekers. The IES survey of 50 organisations using e-recruitment reported that the primary drivers butt end the decisions to pursue e-recruitment were to improve corporate image and profile, reduce recruitment costs, reduce administrative burden, and employ better tools for the recruitment team (Kerrin & Kettley, 2003). Extensive use of web based technologies in corporate matters will definitely improve the image of an organization.

Analysis Of Buying Decision And Consumer Behavior Research Paper

Analysis Of Buying Decision And Consumer Behavior - Research Paper ExampleOutlooks be influenced by personality, learning, demographics, social forces, and perception (Holbrook, 1999). Marketers attempt to build favorable consumer outlooks toward their products/services. Outlooks embody sentiments toward a good originating from values, ideas, and beliefs. As a result, consumers form beliefs and ideas about products/services and their features. Outlooks interrupt the decision whether to purchase a want or a need. One of the most prominent models of linking outlooks to consumer behavior and decision making is employed by the University of doughs Survey Research Center (Michman et al., 2003). The purposes of consumer spending for expensive goods are examined. For instance, buyers are interviewed if they have a certain desire to make a purchase, a possible desire to purchase, an uncertain choice to purchase, or a certain objective not to purchase a new house equipment or gondola car over a specific time period. Outlooks are normally very hard to alter, yet marketers may be capable of attaining the change in outlooks by means of open and effective communication, specifically if the perceptions of consumers about the product are inaccurate. The outlooks of consumers toward brands are relevant due to the fact that these outlooks do affect consumer choices and behavior. Change in outlooks requires transforming the motivational aspect linking the product/service to a specific class or occasion or altering perceptions about the products of competitors (Holbrook, 1999).

The Organization System - Culture and HR Policies and Practices Term Paper

The Organization System - Culture and HR Policies and Practices - Term Paper ExampleHence resource-based view of the firm suggests that if an organization has any resource which is valuable, immobile and inimitable it can be used as its sustained competitive profit which will work as a weapon against its competitors. Wright and McMahan (1992) identified four criteria for a firms resource to provide as a source for sustained competitive advantage as 1) Contribute positive value to the firm 2) Unique among competitors (both current and potential) 3) Must be imperfectly imitable 4) Must not have any preference resource to get replaced This means that for a resource to provide competitive advantage to a firm it must be unique, rare, difficult to copy and without alternatives mellower up all it must add positive value to the firm. Applying this concept to Southwest Airlines it can be seen that Southwest Airlines has utilized its valet de chambre resources and nourished the kind amo ng conglomerate levels of staff to offer quality services to its client. Competitive advantage of Southwest Airlines as identified by many authors and researchers is the relationship between its employees which ensures the firm, overall, has a divided up knowledge and goal base to proceed on. Gittell (2005, p. xii) explained it beautifully Southwests most powerful organizational competency--the secret ingredient that makes it so distinctive--is its ability to build and sustained high performance relationships among managers, employees, unions, and suppliers. These relationships are characterized by shared goals, shared knowledge, and shared respect. Hence this characteristic of shared knowledge and shared goals arrived at by mutual relationship among employees is what makes it distinctive among its competitors. Applying the four criteria identified by Wright and McMahan (1992) on the above discussed competency of Southwest Airlines, we can say that being a part of an persistence where customers experience matters a lot this is a competency which absolutely adds real value to the company. Only when employees work according to a shared goal will their actions work in the same direction, which is, of course, utmost important in achieving customer satisfaction. As far as being unique is concerned, in an industry where theres cut throat competition and every airline is striving hard to improve its services, achieving a level where the resource catch an irreplaceable competency is certainly considered as unique. Though the resource is not completely inimitable however it is difficult to imitate. This is because though every airline whole kit to improve its customer relationships via embedding a sense of shared goals among its employees however doing is perfectly is what only Southwest Airlines is doing. There exists evidence in literature that Southwest Airlines is unleashing its employees relationship in such a manner that it promises the firm a valuable and inimitable resource. Hence the resource can be considered as imperfectly imitable. Lastly, since human resources, specifically human intellect, as suggested by Zairi, Jarar & Aspinwall (2010) is fast becoming the executive skill of the age it is difficult to find an equally worthy alternative. They added that there is no doubt many facets in an organization like IT, new processes, new products and services etc however they are well replaceable, whereas the only irreplaceable resource is work force in

Vicarious responsibility and uk law Essay Example | Topics and Well Written Essays - 4000 words

Vicarious responsibility and uk law - Essay Examplessing in details if there erect be a convert argument to justify the boundary English law sets between acts of employees for which the employer is liable and those for which the employee is liable. Personally, I bring forward that the argument is two- way -traffic for instance, there is a convincing argument for there is a justifiable distinction highlighted which clarifies what the employer ought to do in order not to be held responsible. Therefore the employer just needs to read in between the lines to make sure that he plays save at all times. On the other hand, it sewer be said that there is no convincing argument given the fact that some concepts in the law states that the employer can be held responsible blush though the employee is no longer working in the premises.To start with, there are so many employers who have little awareness that they can be liable for a range of actions or omissions which are committed by their em ployees especially in the course of their employment. These actions comprises of violent, determent, discriminatory act, breach of copyright, being liberal and bullying among others. In addition, it is possible that the actions can be taken against the employer for the behaviors of even the third party the like of the clients and customers if they are controlled by the employer. Therefore there is a convincing argument because the law clearly stated the relationship or the link between the employer and the employee which makes the employer liable for the omissions or behaviors of the employee. On that note, when it comes to vicarious liability one can only have one key question which is whether the employee was acting in a personal capacity or in the course of their employment? much so, it is possible to also ask if the employers liability ends with the dismissal of the employee from the organization or if the employee leaves the organization. Nevertheless, the law states that act ions can be taken against the employer even though the employee

Sex and sexuality a cultural taboo Essay Example | Topics and Well Written Essays - 1500 words

Sex and sexuality a cultural taboo - Essay modelling(Bristow 2) Sex is the physical course of action of the process of intercourse where as sexuality is how you feel, perceive or experience it. Studies comport shown that when individuals move from one market-gardening to another, the impact of culture on the sexuality of females is much greater than that on males. Christensen and Carpenter, (as cited in McAnulty and Burnette, 2006) argue that recently more information is being accumulated on the subject of sex and how it differs across different cultures and this will increase the knowledge database on the subject which wasnt available in such a total in the past, the information provided by studies conducted on such matters gives proof that there is not much unevenness between the cross-cultural practices of men and women but when examine the two one can conclude that that women tend to be at variance a lot more across those cultural margins in equivalence to the male individ uals. The basic concept and understanding of sexuality cannot be altered in any manner no matter how much the society attempts to do so (Aggleton 188). The impact of sexual cultural practices on general health and the lives of its members People have varying cultural practices regarding sex and sexuality their beliefs and culture suppose upon their religion, beliefs, social customs and area in which they are living. Where their cultural practices offer benefits, they likewise pose high risks for the individuals undergoing them e.g. FGM is mostly gulle in unhygienic conditions and also without anaesthesia, it is an extremely painful procedure and if things dont go well, it could result in infection, diseases, infertility or even death. Also it permanently deprives the child of sexual pleasure for without her genitalia she will never be able to enjoy her sexual life. It is a cultural norm for those people, and any girl who is not circumcised loses her run into of marriage as it is considered disgraceful to marry a girl who is open. The topics of sex and sexuality are considered taboo topics in most cultures as well as religions. The youngsters when growing up and going through physical change have many questions regarding sex and sexuality but are unable to discuss them since it is an undergarment topic they are inquisitive about their sexuality and how they perceive themselves in that manner but they end up keeping their queries and fears to themselves since they dont have the opportunity to discuss. Female circumcision is a brutal practice and requires our attention to be curbed. The various cultural practices can be better explained as follows Male circumcision Circumcision is essentially a small operation performed on the males penis to remove the skin covering the tip of his penis (Milos & Macris 1994). It was thought that young babies dont have their senses fully developed and are unable to feel pain which is why it was recommended that circumcision b e performed preferably on infants. But later it was sight that infants are fully capable of experiencing pain and they can very well feel the excruciating pain inflicted upon them during the circumcision process (Northrup 2004). Circumcision has been practiced for

Under Treatment of Pain in the Elderly Essay Example | Topics and Well Written Essays - 1000 words

Under discourse of Pain in the Elderly - Essay ExampleUnder Treatment of Pain in the Elderly Roy and Thomas (1986) conducted a survey regarding chronic cark in the elderly. They conducted their content on 132 participants who were either residents of the nursing home or were attending hospital programs. They found that 83% of the patients stated that they, most of the time, suffered from pain which mainly was due to damage in connective tissue. 84% of the participants who reported pain were using analgesics and 16% were not receiving any kind of discourse at all. The participants reported that they had been feeling pain for many years. Researchers found that majority of participants reported broken levels of pain accompanied with depression, and none of the participants was being treated for depression. According to the researchers, there may be an inclination to underestimate the prevalence and intensity of pain in the elderly (p.513). Bernabei et al. (1998) studied the treatm ent of pain and pain management in the elderly patients who were suffering from cancer and were admitted in nursing homes. Theirs was a retrospective, cross-sectional study conducted in 1492 nursing homes located in 5 different states. The population size was 13625 and the participants were 65 years and older. They found that among the total population size, 4003 patients were those who reported daily, unbroken pain 16% of whom were receiving a WHO level 1 drug, 32% were receiving a WHO level 2 drug, and 26% were those who were being treated with morphine only (p.1880). They likewise found that as the age grew older, the opportunities for pain treatment became fewer so much so that the patients who were over 85 years did not even determine an analgesic dose. Their study concluded that Daily pain is prevalent among nursing home residents with cancer and is often untreated, particularly among older and minority patients (p.1877). Ahmad and Goucke (2002) conducted their research on the treatment of neuropathic pain in the elderly and pain management strategies. According to them, neuropathic pain is the hardest to identify and manage in the elderly without inflicting any adverse make on them, and this leads to its undertreatment. They state that it is important to incorporate non-drug pain management options in the treatment process to reduce the adverse effects that medication inflicts on the elderly. These options may include psychotherapies, exercises, improved life style, and environmental modification. According to them, combined strategies and mixed treatments can prove to be more helpful in treating pain in the elderly. Gagliese and Melzack (1997) also support the fact that the older adults usually receive inadequate pain management. They state there can be three reasons for this lack of right(a) pain assessment potential risks of pharmacotherapy in the elderly and, misconceptions regarding both the efficacy of non-pharmacological pain management stra tegies and the attitudes of the elderly towards such treatments (p.3). Supporting the fact that pain treatment becomes less likely because the elderly do not express their pain, there is a research by Manfredi et al. (2002) who studied assessment of pain through facial expressions in the elderly suffering from dementia. They evaluated 9 patients who had decubitus ulcers associated with reports of pain during dressing changes

Public Finance Assignment Example | Topics and Well Written Essays - 250 words

Public Finance - Assignment ExampleThe point E shows the equilibrium point where P=Q. Subsequently, this is the point where the Marginal Revenue is decent to the Marginal Cost. This means that the value of the wine produced is virtually equal to the wine non produced hence an efficient output, Solow (1998).In the event where the wine industry is unite into a large monopoly firm, the unit price of wine will rise to $ 7 per bottle with 75000 bottles produced. Monopolists are price makers since they do not face any competition. Therefore, the monopoly is at will to increase the prices to $7, a $2 increase. With this effect, their demand curve is price inelastic. Therefore, monopolists try to maximize profits by setting output at the point where MR=MC, Telser (1987).Point X shows the price that is adjusted upwards by the monopoly. In this case, it is $ 7. Subsequently, point E represents the equilibrium where MR=MC with 75000 units produced. In this case, therefore, the output is not efficient since the price is greater than the Marginal Cost. This means that the utility obtained from wine consumption is greater than the utility forwent, Nikaido (1975). Additionally, the shaded area in the graph represents the loss in the net benefits due to a subsequent reduction in production and utility, Triffin

Bypass the Story of a Road Analysis Essay Example for Free

short the Story of a Road Analysis EssayMcGirr takes virtually every detour possible and in doing so seems to indicate that lifes voyage is at its most engageing when one strays from the central path. It is in the towns and rest stations that McGirr encounters individuals with interesting stories to tell stories that give McGirrs narrative its essential variety and life. McGirrs interest is not only in what lies take out to the side of the main road in a literal sense. He is attracted by the lives of ordinary people who argon not famous or point curiously successful. Even when relating incidents from his life as a non-Christian priest he enjoys telling stories that would otherwise never appear in print attending the wrong wedding reception seeing a bride swear out a mobile phone.He does at times refer to famous or powerful people make up here, though, his preference is for the little cognize incident oer the important, nation-shaping decision such as John Curtins midnight pot of tea in a Gundagai caf. In short, McGirr suggests that, although the highway itself is valuable, we must not forget or neglect places and lives that the highway bypasses, for these too constitute the life-blood of the nation. And similarly, although the nations central story or history is important that of, say, the Anzacs, the explorers, the two world wars the stories that lie off to the side of the historical mainstream are equally expenditure knowing, are equally valuable.As narrator and author of this narrative, McGirr has a lot of control over how he depicts himself. Indeed, the power of the person who gets to tell the story (p.19) is considerable, as he notes when discussing Hovells power over Hume in that regard. McGirr is depicted as a fairly affable, if occasionally bumbling figure whose decision to confide the Jesuit order after twenty-one years is a life-changing one. The decision prompts him to experience a number of firsts he buys property in Gunning embarks on an intimate descent with jenny whom he subsequently marries and has children with and decides to travel on a bike down the Hume Highway and roll his progress. McGirr might come across as something of an everyman figure but his life-experiences mark him as someone rather eclectic (unusual).McGirr displays a capableness for droll indulge passim the narrative, and also a willingness to reflect deeply on his experiences and those of others. His wistful tendencies see him discuss his struggle to sincerely uphold the vow of loyalty when he was a member of the Jesuit order (p.173), and also his feeling of being alone when he first get together the order (p.229). It might be argued that McGirr is depicted as someone who thinks a little too untold the discussion of his dilemma well-nigh buying orange juice with the money allocated to new Jesuits for emergencies (p.228) is an example. Fortunately, his capacity for reflection does not make the text too ponderous. McGirrs accounts of his developing relationship with Jenny and his self-deprecatory asides about his weight (p.31, p.98), snoring (p.227), age (p.32) and tendency to cod others (p.142) depict him as a cheery, likeable bloke.Bypass, a hybrid land of creative non-fiction is a memoir, travel story, social history, romance and road story. The literary devices utilize in Bypass enliven and enrich the writing with sparkling wit. For example Hovell had been a naval captain. On land, however, he was all at sea.(p 19) They were like fishermen who were wide-awake to dam their own river rather than let it starve them.(p 48) A roadhouse is a place where everything that hind endt be eaten has been laminated, and not all the food can be eaten.(p 66) Guerrilla warfare is the opposite of God who, for some unknown reason, makes his or her absence felt even when present.(p 81) I came to Gunning to hide, but people unplowed finding me.(p 97) Sturt went blind trying to see what none had seen forward.(p 170)McGirrs anger at some social problems is often expressed in blunt metaphors, for example, when discussing bid machines in Goulburn he writes They are abattoirs of the human spirit.(p 90) His love for language is reflected, for example, where the text is an extended reverie on arcane words and their meanings eg panier (p 98), or in his jovial attempt to find a word to describe a group of prime ministers (pp 153-4). Humour is one of the most appealing features Bypass, for example the discussion of caravans with a fellow traveller (pp 110-1). Michael McGirr is masterly in creating punch lines to end his stories. eg I dont believe in washing your dirty laundry in public.(p 263)The Hume Highway The Hume Highway runs for over eight hundred kilometres inland, amid Sydney and Melbourne. Early settlers, such as Charles Throsby and Hume and Hovell, made journeys overland that eventuated in the Hume Highway being developed. The road, ab initio sometimes called the Great South Road in N ew South Wales and Sydney Road in what became Victoria, has been re-routed, extended and improved over time. In 1928, it became officially known as the Hume Highway. A number of towns originally on the Hume Highway nurse now been bypassed to reduce both travel times and the nitty-gritty of traffic (especially trucks) base on balls through town centres.The meaning of bypass The term bypass means to go around something a road bypass normally goes around a town or the centre of a town. There are some such bypasses on the Hume Highway, allowing the traveller to avoid built up areas and suburban streets. However, although Bypass is the story of a journey along the Hume Highway, the title makes it clear that McGirrs main interest is in how the road goes around places and people, and what the effects of this might be both positive and negative. For more about McGirrs engagement with the notion of a bypass, see the section on Themes, Ideas and Values.The main idea in the bracing Bypass is the idea of a journey. In literal terms, Bypass the story of a road tells the story of a bodily journey from one burden to another in this vitrine, from Sydney to Melbourne. However, McGirr makes clear that a journey can have qualities that are more metaphorical. The literary references to Don Quixote and Anna Karenina, in pop outicular, suggest very various types of journeys. The quotation from Don Quixote, theres no road so smooth that it aint got a few potholes, implicitly signals Sanchos philosophic take on the disposition of relationships and life more generally. This attitude towards the vicissitudes of life clearly informs the text as a whole. For instance, McGirr comments about the degree to which his silly jeopardize might impact negatively on his relationship with Jenny (p.137).Likewise, the comments he makes about the truckies whose marriages can suffer from their long hours on the road (p.52), suggest that physical journeys and emotional journeys are closely intertwined. The frequent references to Anna Karenina also signal McGirrs interest in the romantic and tragic dimensions of life. The flirtatious comments about McGirrs relationship with Anna Karenina, his predilection for relinquishing (and then recovering) the text from time to time and the inevitable decision to place her in close proximity to a railway (p.260) work symbolically as a comment on life more generally, as well as on the plot of Tolstoys novel. After all, Tolstoys Anna throws herself in front of a train. McGirr is all too aware of the fragility of life both on the road and beyond it.In this novel, death and remembrance are also an important theme. The ultimate destination in lifes journey is death. McGirr does not shy by from discussing the fragility of life and makes much of the memorials on the Hume Highway. Death is something that cannot be bypassed and, like the road which has no respect for persons or status (p.158), it comes to us all. As McGirr notes when re flecting on the cemetery in Gunning, even a long life is short (p.7). For McGirr the Hume Highway is sacred space (p.15) it is lined with countless reminders of death (p.178) and memorialises both those who have died on it and those who have died at war. While McGirr is respectful and interested in the memorials dedicated to the war dead, his main priority is to acknowledge that death comes to all and that the lives of all ordinary Australians including soldiers are worth acknowledging and commemorating.Indeed, this is clearly conveyed by his juxtaposition of the near-death experience of Kerry Packer (p.40) and the funerals of the Queen Mother (p.255) and the Princess of Wales (p.256) with the experiences of less well-known individuals. Packers blunt assertion that there is no life beyond the grave is contrasted with the more positive reflection of a woman who believed that her husband had gone to the great swap-meet in the sky (p.41). Similarly, the vast amount of coverage and ce remony afforded the funerals of the Queen Mother and the Princess of Wales is diametrically opposed to the more poignant account of the interment of Anton, a lonely old man whose funeral was attend by three people the undertaker, Antons neighbour and McGirr in his role as priest (p.256).McGirr says of those like Anton, At least God knew this person even if nobody else did (p.256). McGirrs accounts of death or near-death experiences are most chilling when he considers those who have endured harrowing experiences on the road. His discussion of the murders committed by Ivan Milat (pp.704) and by bushrangers (pp.7783) brings home the fact that the Hume has a dark side (p.70). Not wanting to sensationalise or justify the actions of these men, McGirr nonetheless provides some background details to depict them in ways that are complex, non-judgemental and at times unnerving. compliance SEVEN PHILOSOPHY IN BYPASSGiven McGirrs work as a priest for much of his life, it is not surprising t hat this text is largely preoccupied with issues of faith and philosophical ponderings about life more generally. McGirr makes clear his continued notion in God (p.174) but is not heavy-handed in his discussion of faith. The gently humorous and respectful way in which he recounts Jennys aphorisms (wise sayings) about life is a case in point. His recollection of Jennys remark that he should just accept the Hume Highway for what it is youll enjoy it more (p.155) is exemplary. His discussion of Jennys view that there is a concave (negative and convex (optimistic) way of looking at the world (p.170) and that he might be right (p.170) in thinking that he has a concave approach to the world is similarly light-hearted in tone but relevant to the books overall interest in forms of belief. The light-hearted banter continues when McGirr discusses his acquisition of the Chinese philosophical text, Tao Te Ching. Its pithy words of wisdom are for McGirr redolent of the bumper sticker sayings that he has liberally peppered throughout his narrative.At times, McGirrs discussion of philosophical matters takes on a more earnest tone. His discussion of how, as a priest, he subscribed to the vow of obedience in an effort to make up a sense of purpose which I otherwise lacked (p.173) and his related anxiety that he would sacrifice the point at which you can no longer recognise yourself in the things you are starting to say or do (p.173) signal his need to be honest with himself as well as with others. His comment that the secret of being human is learning how to enjoy our limitations (p.301) suggests that honesty and humility are part and parcel of a reflective existence, McGirr is also interested in the ways in which others concern themselves with spiritual matters.His discussion of the House of Prayer in Goulburn shows how prayer provides respite from the manic nature of everyday life and celebrates those like Catherine who dedicate their lives to helping others in need find peace (pp.856). In a very different and secular vein, McGirr recounts the belief Liz Vincent has in ghosts of people and of the road. Although Vincent does not believe in God, McGirr seems fascinated by her stories and sensitively recounts her belief that the people we love can scarcely bear to leave us and sometimes hang around as ghosts (p.59). Perhaps more interesting is Vincents claim that the old Hume Highway near Picton has a spectral presence of its own (p.59), appearing before unwary drivers eyes and beguiling them into believing that the phantom road they are following is the real thing (p.59).ENTRY EIGHT THE POLITICS IN BYPASSIn some ways Bypass is a book about power about who has it and who does not. As McGirr writes, roadstead are political. Building them is a sign that somebody is the boss (p.14). McGirrs discussion of the impact on Merri Creek of the F2 freeway into Melbourne (p.284), the ensuing court case and the verdict that ultimately endorsed the freeway proje ct, exemplifies the political nature of road-making. The very essence of a bypass, for instance, is a political act and McGirr makes this clear when discussing the difficulties surrounding the decision to attain an internal or an external bypass for Albury in the late 1990s (pp.2036). Concerns about the economic effect of a route directing traffic away from town are weighed up with concerns about the impact of noise and pollution that a new road near or through a town invariably brings.Tussles between federal and nation governments, as was the case with the Albury bypass, certainly highlight the political nature of road-making, as do arguments between different interest groups. The issue of the Albury bypass, along with the 1979 truck blockade staged between Camden and Picton on a notorious stretch of road known as razorback (pp.4751), represent power struggles of very different sorts. McGirr also points out that the amount of money dog-tired on roads as opposed to public transpor t is a political act. He writes that in the last ten years, for every dollar spent on laying rail in Australia, eight dollars have been spent on highways (p.92). This pattern of spending is, he continues, a symptom of something deeper because government spending decisions simply mirror the interests of voters (p.92).Bypass the story of a road is particularly concerned with the way the highway has been the backdrop for various well-known and not so well-known aspects of Australias history. From Hume and Hovells early markings of the Hume Highway, to the increased tea circumscribe bargained for by Jack Castrisson when John Curtin visited the Niagara Caf in Gundagai, to Ned Kellys exploits, to the antics of the humble, ordinary Australians who travel on the Hume year by year, McGirr celebrates the way aspects of Australias history are part and parcel of the Hume Highways rich narrative. McGirrs interest in Australian history is, however, not indicative of a desire to celebrate or endo rse conventional representations of Australias departed. In a number of instances, McGirr wants to query the legitimacy of idealistic views of the nations evolution. McGirr challenges the idea that Australia is an egalitarian nation, for example, and claims that this view is a myth (p.200).He also reminds readers of the fraught relationship between colonisers and Indigenous Australians when he discusses the life and death of an Aboriginal man named Bill Punch who survived a massacre as a baby and went on to fight for the Allies on the Western Front in World War I (pp.2467). McGirrs willingness to temper some representations of Australias past is underpinned by an appreciation of the power of language. He notes that those who are in a position to write about the past can have more agencies in their lives and also more control of history than those who dont (p.19). This awareness allows him to ponder on the way bushrangers and explorers have been depicted over time, and how being lit erate can impact on the type of individual one becomes (pp.778). McGirr is attentive to the idea that some histories are not told and that those that are relayed are not always definitive.Bypass the story of a road offers a quirky exploration of the Hume Highway and the own(prenominal)ities of the people whose lives have been affected by the road in one way or another. At the age of 40, former Jesuit priest, Michael McGirr armed with not much more than a copy of Anna Karenina, some spare clothes and a less than state-of-the-art Chinese built bicycle set out to ride the 880 kilometres (547 miles) of the Hume Highway which relate Sydney and Melbourne. While the ride forms the backdrop to McGirrs book Bypass The Story of a Road, like all good travelogues the ride itself is really just a raise to hang the real story around, which as the title suggests, is the story of the Hume Highway. From its humble beginnings as a rough track across the Great Dividing Range, to its current state as a modern dual carriageway, the Highway continues to serve as the major thoroughfare linking Australias two largest cities. Bypass took me on a wonderful journey covering the history of the Hume, and the politics that helped shape it. Along the way you meet some great and not so great Australian characters that have helped constitute the name of the highway into the Australian psyche.People like the 61 year old Cliff Young (great), who in 1983 won the inaugural Sydney to Melbourne foot black market against competitors half his age. And men like Ivan Milat (not so great) who was convicted of the murder of seven young backpackers and hitch-hikers, all of whom he buried in the Belanglo State Forest. Then there are the explorers Hamilton Hume (after whom the Highway was eventually named) and William Hovell, who in 1824 along with at least six others, set of from Appin (near the present day Sydney suburb of Campbelltown) for the first successful quest to reach Melbourne. Through t he novel, I also met truckies the bushrangers Ben Hall and Ned Kelly and the poets Banjo Paterson and henry Lawson. I attended a Catholic Mass in Tarcutta officially the halfway point between Sydney and Melbourne where apart from the priest and two parishioners, the only other people in attendance are the author of Bypass and his companion Jenny, who has by this time joined him on his ride to Melbourne.Reading this book, it seemed like I visited almost every country town along the route of the Hume Highway, and learn something about each of them. Towns like Goulburn, famous for the Big Merino and Goulburn Jail (where Ivan Milat is currently serving seven life sentences). I visited Holbrook and learn why the outer shell of the Oberon Class slue HMAS Otway now sits in a public park in the middle of town. In Chiltern we pass by the childhood home of the Australian writer Henry Handel Richardson, and learn that Henrys real name was Ethel Florence. I learned too, that like other fema le writers have done throughout history, Ethel wrote under a male nom de pinch because at the time it was felt that women didnt have what it took to be great writers.And I also visited the town of Yass, and drop by the Liberty Caf for a meal before continuing on the journey, and turning page after page. Across its many short chapters, Bypass also introduced me to some of the thousands of bumper stickers that adorn the rear ends of many Australian vehicles. In fact, McGirr uses stickers as chapter headings to introduce the readers to every aspect of his journey. Thus, the bumper sticker THE OLDER I GET THE BETTER I WAS, allows him to explain some of his own personal story and the reasons for his decision to ride the Hume Highway.In the chapter THE GODDESS IS DANCING, McGirr introduces us to his riding partner Jenny, and in DEATH IS THE MANUFACTURERS RECALL NOTICE, we pause to learn about some of the many roadside memorials that mark the sites of fatal road accidents that line the Hi ghway. To conclude, the book is immensely readable, always entertaining and informative, often surprising, and constantly filled with odd facts and humorous anecdotes. These nutriment the story moving along smoothly and effortlessly which cannot always be said of Michael McGirrs monumental bike ride.